Summercliff introduced a fun and interactive Kiosk campaign for the promotion of Nicki Minaj Pink Friday perfume in collaboration with C.A.Papaellinas and its beauty shops, Beautyline.
The campaign aimed at promoting the Nicki Minaj brand and perfume and create a valuable database of customers loyal to the brand.
The Photo Kiosk was installed at Beautyline store at MyMall in Limassol. Visitors were invited to get their Snapshot with Nicki Minaj real life silhouette and get the chance to win ten 50 ml perfumes.
The success of the campaign was defined by the oversubscription numbers to the “Win a Pink Friday” promotion whilst at the same time creating an exciting buzz around the Nicki Minaj brand ultimately leading to an increase in sales. Beautyline was also able to sign up new customers hence expand its valuable database for use in future promotional activities. Furthermore, Beautyline was able to increase its fan base via an increase in Facebook ‘Likes’.