Petrolina raised awareness for its new Platinum+ fuel in order to strengthen its brand.
For the purposes of the promotion, Summercliff developed a custom Facebook application “Spin & Win”, inviting Petrolina’s fans to take part in the contest for the chance to win fuel vouchers.
Fans could participate in the competition and Spin the 3 slot reels to match 3 identical Petrolina logos in order to Win a fuel voucher worth €10 or €25. They also entered the big draw for the chance of winning a fuel voucher worth €100.
Summercliff was responsible for this fun application from concept to completion including graphics, development and implementation.