The Yves Rocher project aimed at driving shoppers to a Beauty Hut! The Beauty Hut was a specially designed stand located at MyMall in Limassol where visitors would have the option to watch 3 different make-up tutorials.
Summercliff was responsible for creating an interactive and seamless application enabling visitors of the Beauty Hut to select their preferred makeover style and view a video on a large TV screen.
Summercliff introduced an RFID based technology for enhancing consumer’s experience. Shoppers were given the choice of 3 branded RFID cards to scan inside the Beauty Hut which would trigger the video broadcast of their chosen makeover style.