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Summercliff creative marketing

Beauty Hut RFID

Yves Rocher

Summercliff advertising agency
Retail
Cosmetics
FMCG

Yves Rocher promotes its beauty products!


Yves Rocher logo

SCOPE
The Yves Rocher project aimed at driving shoppers to a Beauty Hut! The Beauty Hut was a specially designed stand located at MyMall in Limassol where visitors would have the option to watch 3 different make-up tutorials.

STRATEGY
Summercliff was responsible for creating an interactive and seamless application enabling visitors of the Beauty Hut to select their preferred makeover style and view a video on a large TV screen.

IMPLEMENTATION
Summercliff introduced an RFID based technology for enhancing consumer’s experience. Shoppers were given the choice of 3 branded RFID cards to scan inside the Beauty Hut which would trigger the video broadcast of their chosen makeover style.

SPREAD