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Summercliff creative marketing

Stack House Burger Challenge

TGI Fridays

Summercliff advertising agency
Food and Restaurants

Look at this new Friday's burger!


TGI Fridays logo

SCOPE

TGI Fridays Cyprus in collaboration launched a Facebook app to promote its new Stack House Burger menu. The promotion enabled contestants to register their personal details and then begin the challenge of finding the differences between 2 almost identical burger pictures.

STRATEGY

On the occasion of its 50th Anniversary, TGI Fridays gave away 50 prizes for this promotion, consisting of 45 free burger vouchers and 5 coupons worth €5 each through a fun Facebook competition.

IMPLEMENTATION

Those who successfully spotted the correct number of differences could share the outcome with their friends on Facebook to gain extra entries into the draw and maximize their chance of winning.

Thousands of unique players took part in the challenge, making this one a success story for Summercliff and TGI Fridays Cyprus.

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