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Summercliff creative marketing

Pure Reds by L’Oréal Paris.

L’Oréal Paris

Summercliff advertising agency
Cosmetics
FMCG

Display ads promoting the new Collection Exclusive Pure Reds lipstick by L’Oréal Paris.


L’Oréal Paris logo

MPM Group's Trends stores, in collaboration with Summercliff, created several display ads for its international brand L’Oréal Paris, consisting of animated flash banner ads.

SCOPE
The aim of the campaign was to promote the brand L’Oréal Paris and its collection of exclusive reds.

STRATEGY
Through a FB competition the ad invited Facebook users to participate for a chance to win their favorite Collection Exclusive Pure Reds lipstick by L’Oréal Paris.

IMPLEMENTATION
The Web Ads were published on major news web portals and on a fashion style portal. Users who were served the Ads and who clicked on the banner were re-directed to MPM Group’s Websites and Facebook pages.

SPREAD

Digital Campaigns