Shopping online has become mainstream for the majority of consumers on the go. When IKEA Cyprus created its shopping site, it was supported in the social media channels.
To create a buzz, increase engagement and brand exposure, thereby boosting website traffic and growth in the IKEA fan base.
Supporting the launch of the IKEA e-Shop, Summercliff developed a Facebook application, aiming at introducing it to its Facebook fans by giving them something that they have been wishing for and something to make them want to visit the IKEA website. The competition was called “Βρες το στην πόρτα σου” or “Find it at your doorsteps” and it was part of the IKEA e-shop digital strategy.
The promotion invited all IKEA fans and their friends to write their favourite IKEA item they’d like to add to their shopping basket first, for the chance of winning it for free and having it delivered to their doorsteps. Participants entered the name of the product, its code number, along with their name and contact details and they automatically entered the draw. The Facebook app was supported with a Facebook promoted campaign.
Summercliff created the concept, the design, the software as well as the back office for the app.