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Summercliff creative marketing

Kings Avenue Mall

Summercliff advertising agency

Make your mum a card!

Kings Avenue Mall logo

On Mother's Day, Kings Avenue Mall and Summercliff launched a Kiosk application named "Make your mum a card".

The project aimed at praising the spirit of motherhood whilst engaging the Mall's shoppers and visitors to express their appreciation for their mother. Kings Avenue Mall wanted to make this a special day for children as well as their mothers.

Summercliff created an interactive Kiosk App inviting all the Mall’s visitors to create their favorite Mother’s Day Wish card design from a selection of several templates, type in their wishes on the chosen card and print the card for Free!

This was indeed a fresh and fun way of celebrating and honoring motherhood. As expected, the promotion was a success, driving hundreds of Mall visitors to participate and express their appreciation, whilst enhancing the Mall’s brand exposure.
Each card was unique and will always be a nice reminder of the children's unconditional love for every mother who received it.