On Mother's Day Kings Avenue Mall and Summercliff, launched a Kiosk application named "Make your mum a card".
The project aimed at praising the spirit of motherhood whilst engaging the Mall's shoppers and visitors to express their appreciation for their mother. Kings Avenue Mall wanted to make this a special day for children as well as their mothers.
Summercliff created an interactive KIosk App inviting all the Mall’s visitors to create their favorite Mother’s Day Wish card design from a selection of several templates, type in their wishes on the chosen card and print the card for Free!
This was indeed a fresh and fun way of commemorating and honoring motherhood. As expected, the promotion was a success, driving hundreds of Mall visitors to participate and express their appreciation, whilst enhancing the Mall’s brand exposure.
Each card was unique and will always be a nice reminder of children's unconditional love for every mother who received it.