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Summercliff creative marketing

FB App "Πoιο Kleenex είμαι;"

Kleenex

Summercliff advertising agency
FMCG
Retail

Can you guess the design?


Kleenex logo

Summercliff and C.A. Papaellinas, the distributor of Kleenex® Brand Tissues, launched a Facebook competition entitled «Πoιο Kleenex είμαι;» or «Which Kleenex am I?».

SCOPE
This promotion aimed at creating public awareness for the new Kleenex packaging designs, recently introduced in the Cyprus market. Also, to build engagement and create a viral effect around the new packaging.

STRATEGY
The Facebook contest invited users to complete a short registration form, watch one of the four teaser type videos and then answer correctly a question regarding the Kleenex product featured partially in the video.

IMPLEMENTATION
All registered contestants entered a draw for the chance of winning prizes. A total of 6 winners were selected at random from the pool of entries. 5 lucky winners received Kleenex products worth €25 each whilst 1 lucky participant will WIN an accommodation for 2 people at the Mediterranean Beach Hotel in Limassol.

Summercliff provided a turn-key solution, including the video animations, the development and the App.

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Digital Campaigns
Social Media Presence
Facebook Apps