Trends Make up stores, an MPM owned brand carrying L’Oreal Paris and Maybelline New York products, launched a Facebook competition titled «Lip Lovers».
The promotion aimed at introducing the new Color Sensational lipsticks by Maybelline New York, while engaging users in a fun, entertaining way.
The Lip Lovers Application asked users to complete a short registration form, then pick their favorite lipstick color. Then they chose the shape that their lipstick usually takes after having used it for a while. Based on their selection of shape, users got a fun personality assessment, while at the same time entered the draw to Win one of the 20 Color Sensational lipsticks!
Summercliff was responsible for this fun application, from concept to completion, including design, software development and implementation.