loading
On Line, Off Line, Below the Line, Above the Line.
There is No Line!
Summercliff creative marketing

Lip Lovers App

MPM Group

Summercliff advertising agency
Cosmetics
FMCG

What does your lipstick look like after you use it?


MPM Group logo

Trends Make up stores, an MPM owned brand carrying L’Oreal Paris and Maybelline New York products, launched a Facebook competition titled «Lip Lovers».

SCOPE

The promotion aimed at introducing the new Color Sensational lipsticks by Maybelline New York, while engaging users in a fun, entertaining way.

STRATEGY

The Lip Lovers Application asked users to complete a short registration form, then pick their favorite lipstick color. Then they chose the shape that their lipstick usually takes after having used it for a while. Based on their selection of shape, users got a fun personality assessment, while at the same time entered the draw to Win one of the 20 Color Sensational lipsticks!

IMPLEMENTATION

Summercliff was responsible for this fun application, from concept to completion, including design, software development and implementation.

SPREAD

Facebook Apps