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Summercliff creative marketing

100 Days of Freedom

NESTEA

Summercliff advertising agency
FMCG
Beverages

A Nestea shortcode promo


NESTEA logo

Summercliff was appointed to provide technical support and to handle all inbound/outbound SMS traffic from/to Cyprus residents via its state of the art infrastructure.

SCOPE

This promotion aimed at increasing brand awareness and most importantly increasing sales of Nestea products in both the Cyprus and Greek markets.

STRATEGY

This online competition "100 Days of Freedom" which run simultaneously in Greece and Cyprus was powered locally by Summercliff services.

IMPLEMENTATION
In order to participate, contestants purchasing Nestea (Lemon or Peach Flavour) were required to find the code printed on the silver cap of the bottle and send it by text message to a dedicated number for the chance of winning instant prizes. To complete the registration, contestants were required to send the unique code to the designated number with the keyword NE. Contestants then received a text message in reply informing them whether or not the code was one of the winning codes. In the event the code sent is proved to be the winning code, contestants will then have to answer a question correctly in order to receive the prize. A total of 1,300 winners would be selected during the course of the campaign to win the following prizes:

• 100 Bicycles
• 300 Tents
• 100 Hammocks
• 800 Bluetooth selfie sticks

Watch the promotional video here: https://youtu.be/pAevBUf25Jc

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