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On Line, Off Line, Below the Line, Above the Line.
There is No Line!
Summercliff creative marketing

CNP Cyprialife Kiosk Promo

CNP Cyprialife

Summercliff advertising agency
Insurance

CNP Celebrates with a Trip to Paris!


CNP Cyprialife logo

SCOPE

CNP Cyprialife Insurance in collaboration with Marketway Publicis and Summercliff created a multi platform promotional campaign.

STRATEGY

Through an on-line Kiosk Application, visitors at both Alpha Mega and Papantoniou Supermarkets in all major cities (Nicosia, Limassol, Paphos and Larnaca) in Cyprus, were invited to participate in the promotion.

IMPLEMENTATION

Participants initially gave their answers to a short survey-type questionnaire and then they provided their contact information. All entries immediately were submitted in the draw for a big prize, in this case a trip to Paris. Results were impressive as thousands of shoppers took part in the survey.

SPREAD

Kiosks