CNP Cyprialife Insurance in collaboration with Marketway Publicis and Summercliff created a multi platform promotional campaign.
Through an on-line Kiosk Application, visitors at both Alpha Mega and Papantoniou Supermarkets in all major cities (Nicosia, Limassol, Paphos and Larnaca) in Cyprus, were invited to participate in the promotion.
Participants initially gave their answers to a short survey-type questionnaire and then they provided their contact information. All entries immediately were submitted in the draw for a big prize, in this case a trip to Paris. Results were impressive as thousands of shoppers took part in the survey.