People have the need to belong; in a group, in a team, in a club. Students are no exception.
Embarking on a new student life with all its ups and downs can be challenging. This campaign aimed at communicating Hellenic Bank's student Pack product which was a pack with discounts, privileges, and special benefits just for students.
The creative idea featured various ways the priviledges of the Pack apply to real life.
All digital channels were employed. A series of creative Posts, Covers, Animations, Google Ads, Local Publishers Banners and a Landing Page were created. The Facebook account of Hellenic Bank was hosted on our own propriety platform www.berry.social where all the magic happens!