Summercliff was chosen to create the account of Kleenex Cyprus and has been responsible for all social media content and strategy since then. Visuals which enhance the famous brand's social identity, inspired by life and season along with custom, in-house photography, are all part of a largest strategy evolving around the Klenex moments concept.
To create further awareness about the brand, especially among younger people, promote its range of products, offers and have an open channel of communication with the public. Ultimately, to increase market share.
A creative concept supported the slogan and hashtag "Kleenex Moments" which was provided as a guideline.
A series of creative visuals and animations promoting Kleenex products via Social Media channels were created. Promotional campaigns also run on a monthly basis.
The account of Kleenex Cyprus is being hosted on our own propriety platform www.berry.social, where all the magic happens!