Based on the popular “Before and After” trend on Facebook, the Bank’s Youth product took up a fresh approach that targeted both men and women of younger and older groups.
Building momentum on the concept that kids grow up so fast, this campaign aimed to communicate Hellenic Bank’s Youth Club product, which was a club with discounts, privileges, and special benefits just for teens.
We all have seen this Before and After concept in various instances on Social Media, so as a strategy was fresh, up to date and relatable.
All digital channels were employed. A series of creative Posts, Covers, Animations, Google Ads, Local Publishers Banners and a Landing Page were created.
The Facebook Account of Hellenic Bank is hosted on our own propriety platform www.berry.social were all the magic happens!