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Summercliff creative marketing

House in a few Steps

Hellenic Bank

Summercliff advertising agency
Banking

Slices of life, "sliced" from a floor angle showing only steps, created the cue for the campaign slogan "House loan in a few steps"


Let's create a TV Ad featuring legs, feet, shoes and toe fingers... for a bank's House Loan product! It doesn't sound like a realistic scenario, does it? But yes, it happened! And it was brilliant!
 
SCOPE
To spread awareness of the Hellenic Bank's House Loan Product, increase Application leads and demonstrate the services "Calculate your monthly installment instantly" and "Find out if your are eligible to receive a loan" via a landing page.
 
STRATEGY
The creative idea featured various steps, steps around the house, around the garden, but from a different angle. Slices of life, "sliced" from a floor angle showing only steps, created the cue for the campaing slogan "House loan in a few steps". Get closer to acquiring the house of your dreams in just a few steps, starting from a landing page. Find out your monthly installment!
 
IMPLEMENTATION
A TV Ad, a series of creative Posts, Covers, Animations, Google Ads, Local Publishers Banners and a Landing Page were created. The TV Ad's photographs were also used for outdoor Posters, Print ads and Billboards.

The Facebook account of Hellenic Bank is hosted on our own propriety platform www.berry.social where all the magic happens!

SPREAD

TV and Video Ads
Campaigns
Digital Campaigns
Landing Pages
Outdoor

Brand: Hellenic Bank
Product: House Loan
Country: Cyprus
Released: April 2017
Category: TV Advert
Advertising Agency: Summercliff
Creative Director: Christina Constantinou
Art Director: Christina Nicolaou
Creative Team: Liasis Karasavvas, Mary Pillakouri, Vasia Andreou
Production Company: Reset Viewpoint
Director: Iakovos Haralambous
Producer: Marios Stylianou
DOP: Sofronis Sofroniou


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TV and Video Ads