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Summercliff creative marketing

Take a minute to just Breathe

Breathe

Summercliff advertising agency
Good Cause

A spiritual campaign with a deep meaning.


Breathe logo
One man's journey is the inspiration behind the "Breathe" initiative. In his own words: "Breathe! Sense reality! Life and challenges are inseparable. Accept it! Manage your thoughts! Align them to your will! Breathe! Belief will lead your will to attain your goals!” Leonidas Hadjimitsis is leading the way in an 8km walk on the mountain of Mahairas, Cyprus. The mountain is home to the monastery of Mahairas, which has not only a religious but a spiritual meaning as well, to many people.

SCOPE
To provide informaton on the Breathe Walk to Mahairas and Leonidas Hadjimitsis' book "Breathe", raise awareness for MND and support Telethon.
 
STRATEGY
A spiritual campaign with a deep meaning was created.
 
IMPLEMENTATION
A series of breathtaking posts, visuals and videos, all produced in-house, were hosted on Facebook, YouTube and an event page and promoted via Social Media. Traffic was diverted to a website also created by Summercliff. Web Videos were also broadcasted on Cyprus National Broadcasting Corporation (CYBC).
 
The Facebook account of Breathe is being hosted on our own propriety platform www.berry.social, where all the magic happens!

SPREAD

TV and Video Ads
Digital Campaigns
Social Media Presence
Animation & Post Production
Landing Pages
Websites

A series of breathtaking posts, visuals and videos, all produced in-house, were hosted on Facebook, YouTube and an event page and promoted via Social Media. Web Videos were also broadcasted on Cyprus National Broadcasting Corporation (CYBC).


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TV and Video Ads

Celebrate the gift of breathing.

We take it for granted. But if we take a minute to just Breathe, we may appreciate it more. A series of videos as well as captivating visuals told the story of this 8km walk on the mountain of Mahairas.


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Social Media Presence