Summercliff was chosen to create the strategy and all social content, including its promotions, of the account of Lucozade Cyprus. Visuals which enhance the famous brand's social identity, inspired by life and season, are all part of a largest strategy evolving around the International "That moment when..." concept.
To create further awareness about the brand, especially among younger people, promote its range of products, offers and have an open channel of communication with the public. Ultimately, to increase market share.
A creative concept supported the slogan and hashtag "That moment when" which was part of an international campaign.
A series of creative visuals and animations promoting Lucozade products via Social Media channels were created. Promotional campaigns also run on a monthly basis.
The account of Lucozade Cyprus is being hosted on our own propriety platform www.berry.social where all the magic happens!