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Summercliff creative marketing

I see Payband everywhere!

Hellenic Bank

Summercliff advertising agency
Financial Institutions

Payband is the new black!


A new Payband was out and it's release was to be communicated during the Christmas period.

SCOPE

The aim was to create a campaign which showcased the desire to have one of theses new gadgets.

STRATEGY

Payband was already popular. Now it got a new brother. The Prepaid Payband, which was released just in time for Christmas.

IMPLEMENTATION

The purpose was to create a campaign that showed that everyone will be thinking about the new Payband and will be seeing it everywhere. Several images were used that incorporated the image of Payband creatively.

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