A new Payband was out and it's release was to be communicated during the Christmas period.
The aim was to create a campaign which showcased the desire to have one of theses new gadgets.
Payband was already popular. Now it got a new brother. The Prepaid Payband, which was released just in time for Christmas.
The purpose was to create a campaign that showed that everyone will be thinking about the new Payband and will be seeing it everywhere. Several images were used that incorporated the image of Payband creatively.