loading
On Line, Off Line, Below the Line, Above the Line.
There is No Line!
Summercliff creative marketing

I see Payband everywhere!

Hellenic Bank

Summercliff advertising agency
Financial Institutions

Payband is the new black!


Hellenic Bank logo

A new Payband was out and its release was to be communicated during the Christmas period.

SCOPE

The aim was to create a campaign which showcased the desire to have one of theses new gadgets.

STRATEGY

Payband was already popular. Now it got a new brother. The Prepaid Payband, which was released just in time for Christmas.

IMPLEMENTATION

The purpose was to create a campaign that showed that everyone will be thinking about the new Payband and will be seeing it everywhere. Several images were used that incorporated the image of Payband creatively.

SPREAD

Campaigns
Digital Campaigns
Landing Pages
Print Work
Outdoor
Dedicated Site

01

Landing Pages

Bank Posters

The selected image featured a payband on the cappucino's foam!


02

Print Work

Outdoor Posters

Several images were printed for outdoor use!


03

Outdoor