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Summercliff creative marketing

Motor show 2017

Hellenic Bank

Summercliff advertising agency
Automotive
Banking
Financial Institutions

Kiosks at work to build a valuable opt-in database


Conferences and theme exhibitions are an excellent opportunity to collect opt in databases with people interested in a specific product or service. 
 
SCOPE
The 2017 Motor Show was such a case and Hellenic bank wanted to create a promotion for their car loan product.
 
STRATEGY
To create a competition with an automotive theme which will attract visitors who were interested in buying a new car.
 
IMPLEMENTATION
Our kiosks were branded and equipped with a custom software application which was an interactive game.
 
The results were very encouraging as thousands of people participated in one of the most successful bank campaigns, which collected a valuable opt-in database.

SPREAD

Kiosks