A local family business created the best selling Greek yogurt, Zita more than 15 years ago. The brand came a long way since then and today it operates in a state of the art facility, producing a wide range of products including Feta, Halloumi, and different styles of yogurts.
To create further awareness about the Zita brand, promote and inform about its range of products and connect with the market via an open channel of communication. Ultimately, to increase market share.
Utilising a word game with the Greek definition of the brand's name, a social identity was born.
A series of creative visuals and animations promoting Zita products via Social Media channels were created. Promotional campaigns also run on a monthly basis. The account of Zita Dairies is being hosted on our own propriety platform www.berry.social where all the magic happens!