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On Line, Off Line, Below the Line, Above the Line.
There is No Line!
Summercliff creative marketing

Hellenic Bank

Summercliff advertising agency
Good Cause

School bullying is a crucial yet sensitive subject.


Hellenic Bank logo
Taking on school bullying as a project is not an easy task. It is a complex issue that has to be illustrated respectfully and sensitively.
 
SCOPE
To provide informaton and educate young people, parents, and teachers on the effects of bullying in schools.
 
STRATEGY
A youthful campaign with a deep meaning was created. A famous singer from Greece visited and supported the project with concerts.
 
IMPLEMENTATION
A series of visuals were created for all media, including posters, leaflets, Print ads, T-shirts etc. A social media promotion was also available.

SPREAD

A full scale anti-bullying campaign

Folders, School Programs, T-shirts, posters etc. were printed


01

Campaigns

Print Ads for the Campaign

Print magazine ads were used in this campaign


02

Print Ads

T-shirts were also printed for this campaign

03

Print Work

Posters

Freestanding banners, outdoor posters, in-bank posters and mega panels were printed for this campaign.


04

Outdoor