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Summercliff creative marketing

Huggies is the ultimate diaper!

Huggies

Summercliff advertising agency
FMCG

Creative photography, catchy copy and interesting layouts support the famous diaper brand


Huggies logo
Summercliff is responsible for all social media content and strategy for the account of Huggies Cyprus. Visuals which enhance the famous brand's social identity, inspired by life and season along with custom, in-house photography, are all part of a largest strategy evolving around the Huggies concept.
 
SCOPE
To create further awareness about the brand, especially among younger mothers, promote its range of products, offers and have an open channel of communication with the public. Ultimately, to increase market share.
 
STRATEGY
Creative photography, catchy copy and interesting layouts support the famous diaper brand imported in Cyprus by one of the largest and most respected organisations C.A. Papaellinas.
 
IMPLEMENTATION
A series of creative visuals and animations promoting Huggies products via Social Media channels were created. Promotional campaigns also run on a monthly basis.
 
The account of Huggies Cyprus is being hosted on our own propriety platform www.berry.social, where all the magic happens!

SPREAD

Social Media Presence