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Summercliff creative marketing

Zita Video Recipes

Zita Dairies

Summercliff advertising agency
FMCG
Retail

People are craving food recipe videos!


Zita Dairies logo

Social media audiences seem to have a constant craving for recipes and food related content.

SCOPE

Zita dairies, a leading Greek yogurt producer wanted to create a series of contemporary video recipes featuring its products.

STRATEGY

​Summercliff in collaboration with "Not so big fish productions" created a series of video recipes which satisfied the craving for such content.

IMPLEMENTATION

​A range of Zita products starred in the videos which all featured original, mouthwatering recipes!

SPREAD

TV and Video Ads
Digital Campaigns