On Line, Off Line, Below the Line, Above the Line.
There is No Line!
Summercliff creative marketing

Youth Club TV Ad

Hellenic Bank

Summercliff advertising agency
Financial Institutions

Dad, I'm going out!

Parents often don't realize that their kids have grown up and they still see them as little ones.  
This campaign aimed at communicating Hellenic Bank's Youth Club product which Is a plan for teens with discounts, privileges, and special benefits just for students.
The creative idea featured a parent's perception of his daughter's age.
A TVC was created. 
Brand: Hellenic Bank
Product: Youth Club
Country: Cyprus
Released: February 2017
Category: TV Advert
Advertising Agency: Summercliff
Creative Director: Christina Constantinou
Visual Effects: Liasis Karasavvas
Post Production: Liasis Karasavvas
Art Director: Christina Nicolaou
Creative Team: Mary Pillakouri, Vasia Andreou
Production Company: Blue Cow
Director: Petros Charalambous
Producer: Yoryis Regginos
DOP: Sofronis Sofroniou


TV and Video Ads