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Summercliff creative marketing

Russian CADF Campaign

Cyprus Airports Duty Free

Summercliff advertising agency
Airports & Airlines

A shopper's paradise!


Cyprus Airports Duty Free logo
Summercliff created the Winter Russian 2017 campaign for Cyprus Airport Duty Free.
 
SCOPE
To spread awareness of the Airport's Duty Free shopping experience among Russians, promote its world famous brands, some of them being exclusive at the airport, and ultimately, to increase sales.
 
STRATEGY
With the slogan "A shopper's paradise", a creative strategy featuring a fascinating game of words and images was promoted across digital and traditional channels, captivating audiences.
 
IMPLEMENTATION
A series of creative visuals and banners, as well as a Google Search network campaign were created.
 
The Social media account of Cyprus Airports Duty Free was hosted on our own propriety platform www.berry.social where all the magic happens!

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Digital Campaigns
Google Ads