Summercliff created the Winter Russian 2017 campaign for Cyprus Airport Duty Free.
To spread awareness of the Airport's Duty Free shopping experience among Russians, promote its world famous brands, some of them being exclusive at the airport, and ultimately, to increase sales.
With the slogan "A shopper's paradise", a creative strategy featuring a fascinating game of words and images was promoted across digital and traditional channels, captivating audiences.
A series of creative visuals and banners, as well as a Google Search network campaign were created.
The Social media account of Cyprus Airports Duty Free was hosted on our own propriety platform www.berry.social where all the magic happens!