A new generation of Protein Yogurts was launched in the Cyprus market.
The famous brand behind the best-selling Greek yogurt, Zita, wanted to create awareness about its new products, aiming to reach health- and exercise-conscious individuals. The goals were to create further awareness about the Zita Protein 21, promote and inform about its flavours, nutritional information and benefits and establish a leading market share.
A powerful and striking brand identity was to be created and established, across all channels of communication!
Working across all channels, Online, Offline, Above the Line, Below the Line, Summercliff created the TV commercials in-house, print ads, radio ads, print ads, Google Ads and Social Media Ads.
The account of Zita Dairies is being hosted on our own propriety platform www.berry.social where all the magic happens!
Inspired by performance and athletics, Summercliff produced a number of TV commercials which demonstrated the essence of Protein21. Watch them here https://www.youtube.com/watch?v=iSuEdV7GGWg