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Retail

IKEA on Facebook and Instagram


IKEA logo
Our company was chosen to manage the social account of IKEA Cyprus in February 2014. Four years later, the account has surpassed 84.000 fans, landing continuously in the top 10 pages in Cyprus for local fans based on Social Bakers. Our company has been responsible for all social media content and strategy since then.
 
SCOPE
To create further awareness about the brand, promote its range of products and values and have an open channel of communication with the public. Ultimately, to increase market share.
 
STRATEGY
A series of creative visuals and animations promoting IKEA's products via Social Media channels were created. Promotional campaigns also run on a monthly basis. Numerous creative concepts, competitions, as well as their accompanied copywriting and applications were published both on IKEA's Facebook and Instagram.
 
The account of IKEA Cyprus is being hosted on our own propriety platform www.berry.social, where all the magic happens!
 
Photography: Property of Inter IKEA

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Social Media Presence