Studio Office, the leading store of office furniture and equipment, wanted to bring its first ever Stock Clearance to public attention and further promote its products.
The main aim of this campaign was to publicize Studio Office’s stock clearance and create a buzz about it. One significant aspect of this process was to ensure that the notion of clearance and the low prices at which the products were sold, did not interfere with the customers’ view regarding the quality of the furniture as such, since quality is something for which Studio Office is renowned for.
All the channels of communication were used in order to inform the public about the stock clearance, to promote the products, and to maintain the already existing connection between Studio Office and quality.
Summercliff worked Online, Offline, Above the Line, and Below the Line, creating TV commercials, radio ads, print ads, posters and banners, Google Ads, local portal banners, Social Media Ads, and a Landing Page to divert traffic. Summercliff was also responsible for the email and the SMS promo that accompanied the campaign.
The account of Studio Office is being hosted on our own propriety platform www.berry.social where all the magic happens!