ANT1 TV station in collaboration with Summercliff and Etihad created a competition. Summercliff was responsible for producing the IVR and PSMS participation mechanism, as well as creating the TVC.
STRATEGY
Travel to far Australia with style, in Business Class, with Etihad Airlines. This exciting campaign broadcasted through ANT1 TV, and gave the opportunity to the public to win 3 air tickets to Australia in Business Class.
SCOPE
The campaign aimed at promoting the presence of Etihad Airlines in the Cyprus market and support consumer/brand interaction.
IMPLEMENTATION
Participants could take part in the competition either by phone or through sms. Each phone call and each sms counted as a unique competition entry.
Entry results were remarkable, while a valuable Opt-In database was created for Etihad Airlines to use for future promotional campaigns. In addition, the competition generated a buzz around Etihad Airlines' presence.
