ANT1 TV station in collaboration with Summercliff and Etihad created a competition. Summercliff was responsible for producing the IVR and PSMS participation mechanism, as well as creating the TVC.
Travel to far Australia with style, in Business Class, with Etihad Airlines. This exciting campaign broadcasted through ANT1 TV, gave the opportunity to the winner to win 3 air tickets to Australia in Business Class.
The campaign aimed at promoting the presence of Etihad Airlines into the Cyprus market and support consumer/brand interaction.
Participants could take part to the competition either by phone or through sms. Each phone call and each sms counted as a unique entry to the competition.
Entry results were remarkable, while a valuable Opt-In database was created for Etihad Airlines to use for future promotional campaigns. In addition the competition generated a buzz around Etihad Airlines presence.