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Summercliff creative marketing

Nurofen

Summercliff advertising agency
Retail

Be fierce. Be unstoppable. Every period.


Nurofen logo

Period  (noun) – for everyone: the interval of time between successive occurrences of the same type, such as a mechanical vibration, an alternating current, a variable star, or an electromagnetic wave.

Period  (noun) – for women: a portion of time accompanied by cramps, backpains, headaches, migraines, feelings of exhaustion... and the list might go on until we have spoken to every female on earth and registered her own monthly experience.

Happy period  (phrase) – Summercliff’s interpretation on Nurofen Period Pain, the capsules that provide relief from period pain and result in unstoppable, fierce female activities without… periodic intermissions.

 

SCOPE

The aim of the campaign was to raise awareness of Nurofen Period Pain and its beneficial properties when it comes to the relief of period symptoms.

 

STRATEGY

In preparing the campaign, Summercliff decided to focus on and creatively present the image of the unstoppable, undefeatable, persistent, focussed and determined woman, who keeps on with her daily activities successfully, without being affected by period symptoms. As an umbrella for the promoting activities, a competition was held, with a trip to Barcelona as a gift.

 

IMPLEMENTATION

A Facebook page, a landing page, and a digital campaign with Google Banners were created and used in the promotion. All actions emphasized the powerful, unstoppable and happy woman.

SPREAD

Digital Campaigns
Landing Pages
Print Ads
Print Work
Outdoor
Competitions
Competition Landing Page

01

Landing Pages

Magazine Ad

02

Print Ads

Print work for Nicosia Mall escalator

03

Print Work

Billboard Sign

04

Outdoor