MTN Cyprus in collaboration with Summercliff developed a web application offering all new PayMonthly subscribers that sign an 18-month contract, the opportunity to participate in a competition and win prizes. Every person signing onto the contract won, with the minimum prize being 1 month free subscription.
Customers upon submitting and validating their contract via MTN’s distribution network of 92 outlets including Summercliff's interactive kiosks, they entered automatically the SPIN & WIN competition. Contestants played a “wheel of fortune” to find out what they won. In this case Summercliff created the software and provided the branded hardware for the project.
Through this innovative web application mechanism MTN aimed at converting and acquiring new port in customers. The web application also enabled MTN to collect valuable data as well as a detailed analysis of the performance level of the individual shops, to be used for future promotional activities.
Watch the supporting video ads here: