Petrolina in collaboration with Summercliff created a Facebook Application during a social media winter promotion to boost awareness and create interaction with fans.
A match the pair puzzle was created and users were invited to play and get points.
Maximum score was the winning score. When the puzzle was solved a window popped up to show the user’s score and how many points were gained and the time clocked to finish the puzzle. The overall ranking was shown on the ‘Scoreboard’ button. Users could also choose to invite or challenge their Facebook friends or exit the game.