Cablenet in collaboration with Summercliff created a Facebook Application for a social media promotion to boost awareness about its FOX Life channel and create interaction with its fanbase.
A match the pair puzzle was created and users were invited to play and score points.
The top scorer was the winner. When the puzzle was solved a window popped up to show the user’s score, the points earned, and the time clocked to finish the puzzle. The overall ranking was shown on the ‘Scoreboard’ button. Users could also choose to invite or challenge their Facebook friends or exit the game.